Bader Al Bader, CEO, and one of the co-founder of Rehlat highlights the importance of being known in local market. He says’ “Rather than try and reach out to as wide an audience as possible, Rehlat is targeting raising brand awareness — and usage — within categories. It has found quite some traction with the blue-collar expat base in these markets.”
He also said, ““The immediate priority is to get into as many Mid East markets as possible... Egypt looks a good bet and we will expand slowly,” he added. “In the OTA domain, apart from the global brands, there are a few regional names such as Musafir and Tajawal.“But there’s still lots of room to grow. We are making month to month profits to an extent. Only if it makes sense will we align with a partner — but they need to be aligned with our thinking.